A VITAL GUIDE FOR PEOPLE OWNING A BUSINESSES
This article will not give you a secret recipe how to make money online, neither can it confirm if your business idea, is the best business idea in the world.
OK You Have An Idea – Let’s Get Started
Would you choose your means of transportation without knowing your exact place of departure – or base important strategic decisions on nothing but gut feelings – of course not, as everything potentially then can go wrong?
The same goes for a business without a validated business idea, and a solid plan. Even you have the best business idea, you need to know the idea in details so you can build a solid plan of actions, as it potentially can improve your business dramatically, or even save your business, if it is implemented correctly.
By being concrete in validation of your business idea, you will not only optimize your sale, and your productivity, but you will also reduce your cost dramatically, as you will know exactly what to do, how to do it, and when to do it. This also mean, you will know how, when and why to invest in your business.
Quite frankly I don’t get it, if people don’t validate their idea to make a plan, and I get seriously frustrated when people skip this step. If you owning a business, want to earn money online, and maybe even dream about being able to work at home as your own boss, then you should not base this dream, you time and money on coincidences – you should manage a serious business towards your planned goal. If you dream without planning, you could just go invest in a lottery ticket – this will give you the same small chances for success.
A validation of your business idea should be done BEFORE you start your businessAND continuously over time to be sure you regularly adapt to your market. This guide is not meant to substitute the need to build a traditional business plan; however, this guide would be a valuable asset, when you start to build your plan (for A-Z info how to build a business plan, I suggest you browse through Harward Business Review).
Knowing and understanding your current situation is an important baseline for business improvements, and it is your compass in designing, planning and realizing your intended target state. You need to know your business idea in details to figure out where are you going, and who your key customers are. You need to know who your customers are in details, so you can sharpen your business idea and tailor your marketing to fit your key customers correctly.
Below I give you some input from my easy to read E-Book. In the FREE E-Book you will find more than 75 questions, tips and tricks how you can map out your business idea, and build a solid foundation to grow your business. I also include personal experiences and recommend tools that might help you speed up the process.
It is said, “If you market to everyone, you are marketing to no one”; meaning, if your marketing/description of your customer is to broad, it is bad for your business. You really need to be specific when you describe your typical customer. It’s crucial to get inside your audience’s head and figure out what makes them tick. What problems are they facing? What fears are they experiencing? What goals are they pursuing? Based on the answers to questions like below, you should aim to create a ‘customer persona’. This persona is a fictional character, who exhibits all the traits an “average” customer of your target audience is expected to have. Before you answer each of the questions, you might consider giving each question a value, based on how important the question is to your business, as it would help you focus on the most important things, first. You can find more questions and relevant tips and tricks in the E-Book.
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